IHADA - 药用化妆水
如果反复出现干燥等肌肤问题，可能是由于角质层水分含量低下等，引起对外界刺激敏感的“肌肤屏障功能低下”。高级精制凡士林和2种抗肌肤粗糙有效成分预防干燥等肌肤问题。调整肌肤纹理，打造十足滋润肌肤的药用化妆水。
使用方法：
在洁面后，取适量于掌心轻轻涂抹于面部。再用双手裹住面部轻柔按摩，渗透效果更好。
IHADA - Medicated Lotion Moisturizing （toner）
This medicated lotion moisturizes the skin and restores the skin barrier to prevent chronic irritation and dryness, leaving the skin smooth and hydrated. By forming a moisture protective film, it prevents dryness, irritation, and moisture from escaping. Its rich moisturizing ingredients sink into the outer layer of the skin, refreshing and conditioning for a clear complexion.
usages：
After cleansing, apply an appropriate amount to the palm and gently apply on face. Cover face with both hands and massage gently for better penetration.
IHADA - Medicated Lotion Moisturizing
SHISEIDO - IHADA is medicine for the skin.
I designed this package for the brand renewal.
When I researched the market, I found that many women preferred to use non-steroidal medication. Ihada has been a non-steroidal medication from the beginning, and when I realised this fact, I decided to add a "non-steroid" label to the bottle.
By positioning Ihada as a non-steroid brand, we can differentiate ourselves in the market as there has never been a non-steroid brand before.Unlike the typical steroid based products that use designs that portray immediate results and potency, I focused on something that one's skin can use for a long time without any worries, and a sense of honesty — like a friend that one can depend on.
As for the colors, they are all unified under blue, orange, and white to create an image of healthy skin.
The illustration also focuses on a sense of security and approachability with a tone that one can lean closer into. (As many steroid type packaging display symptoms and have a masculine feel), the logo was made as simple as possible, to communicate cleanness and strength; and a sense of warmth and functionality.